Snapchat is luring in more UK advertisers

BII This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Snap’s general manager in the UK, Claire Valoti, made her first public appearance last week at IAB’s Engage event in London equipped with some new demographic data on UK users, per the Drum. The company announced that 77% of users in the UK are over the age of 18. This is good because it means that most of Snapchat’s user base is a targetable audience. Ad...